And you thought your name and brand power in other countries and region is so good it can just apply anywhere? Wise & Wealthy can tell you of companies that are so big, they hire hundreds of thousands of people world-wide, make profits in billions a year and have failed badly in some of the largest economies in Asia.
Believe it or not, local customs, perceptions, business ethics and belief systems are so important, they can be used to your advantage or ignored to set the stage for your self-destruction. An imperative part of a successful Market Entry strategy is to have your human force that is relocated to the site to fully understand, appreciate and work with local variants to your company's advantage.
SHOULD IT TAKE A CHINA TO HAVE A CULTURAL REVOLUTION? OR CAN YOUR BUSINESS MAKE IT BIG IN A NEW COUNTRY WITH THE RIGHT BUSINESS CULTURE EVOLUTION? |